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SESSION 1 PREP · READ BEFORE WE MEET

Welcome to your Claude Code journey

Verónica, Ana Larissa & Marielena — everything you need to install, set up, and bring to our first session so we hit the ground running.

What this document is

A 10-minute read so the three of you arrive to Session 1 with Claude Code installed, your Hub Starter Kit ready to clone, and your real agency workflow in front of us. We don’t want to spend our first hour fixing installs — we want to spend it building.

01 — Install

Node, Claude Code, account & editor. ~30 min.

02 — Hub Kit

I’ll send a starter repo on Day 1 of the session.

03 — Homework

Send me your daily task & meeting routine for the 360 diagnostic.

Install checklist (do this before Session 1)

Order matters. Each step builds on the previous one. If anything breaks, screenshot it and send to me on WhatsApp — we fix it before we meet.

STEP 01 — REQUIRED

Node.js (LTS)

The runtime Claude Code needs to run on your machine.

Download the LTS version (currently 20.x). The installer adds node and npm to your terminal automatically.

Required 5 min macOS & Windows
Download Node.js
Verify in terminal: node -v — should print v20.x.x
STEP 02 — REQUIRED

Anthropic account & plan

The brain behind Claude Code.

Create a Claude account, then subscribe to Pro ($20/mo) to test or Max ($100/mo) for serious daily use. The Max plan is what I use — you’ll hit limits with Pro fast.

Required $20–$100/mo Max recommended
Create account See pricing
STEP 03 — REQUIRED

Claude Code CLI

The actual tool we’ll use in every session.

Open Terminal (macOS) or PowerShell (Windows) and run:

npm install -g @anthropic-ai/claude-code
# then, log in with your Anthropic account:
claude
Required 3 min
Official setup guide
STEP 04 — RECOMMENDED

VS Code (editor)

Where you’ll see the files Claude Code edits.

Free, lightweight, and Claude Code integrates natively with it. Install the Claude Code extension from the marketplace once VS Code is open.

Recommended 5 min
Download VS Code
STEP 05 — RECOMMENDED

Git

Version control — how we save and share your Hub.

On macOS, run git --version in Terminal — it’ll prompt to install if missing. On Windows, download from the link below.

Recommended 5 min
Download Git
STEP 06 — REQUIRED

GitHub account

Where I’ll share the Hub Starter Kit with you.

Create a free account (use your work email). Send me your username so I can add you as collaborator on the kit repo.

Required 3 min
Create GitHub account
One verification command before Session 1

Once everything is installed, open Terminal and run claude. If a colored prompt appears asking what you want to do, you’re ready. If anything errors out, screenshot it and send to me on WhatsApp.

The Atómica Hub Starter Kit

You’re not starting from a blank page. On Day 1 I’ll hand you a working repo — the same architecture I use for Penguin (managing 70k customers), pre-wired and ready to be customized for Atómica.

What you get on Day 1

  • Pre-built Hub repo (Next.js + SQLite + AI router)
  • Brand context folder structure (per-client)
  • Connectors for Meta Ads, Google Ads, Gmail
  • Blog & carousel generators (templates included)
  • Reports dashboard scaffolding

API keys to gather (optional for Session 1)

  • Meta Ads access token (Atómica account)
  • Google Ads developer token
  • Gemini API key (free tier, for image generation)
  • Atómica brand kit (logo SVG, fonts, colors)
  • One sample client website to use as test
Don’t worry if you don’t have all of these yet — we’ll gather them together as we go.
HOMEWORK · SEND BEFORE SESSION 1

Help me build your 360° diagnostic

Before we meet, send me a brain-dump of what you and the team actually do every day. The more raw and unfiltered, the better — I’ll map it into a workflow diagram and bring it to Session 1 so we know exactly which tasks Claude Code can absorb first.

  • Daily routines — what do you, Ana, Marielena and the team do every morning, every afternoon? (Slack check-ins, ad reviews, content approvals, etc.)
  • Recurring meetings — weekly standups, client check-ins, monthly reports. Who runs them, what’s the output?
  • Per-client workflows — pick 2-3 clients and walk me through “what we deliver and how, from Monday to Friday”.
  • Tools you currently pay for — Asana, Slack, Freepik, ChatGPT Plus, video tools, etc. (so we know what we can replace).
  • Top 3 time-suckers — the tasks that eat hours and you wish would just disappear.
Voice notes are perfect — faster for you, plenty of detail for me.

Your 5-session roadmap

From zero to your own AI marketing hub. Each session builds on the last. You drive, I guide.

Session 1 · Foundations

Claude Code basics + your first AI workflow

Tour of the CLI, your first prompt that actually does something useful, and a live demo using your own Atómica context. By the end you’ll have generated your first AI deliverable inside the Hub.

Session 2 · Context & Brand

Loading Atómica into the Hub

We import your brand book, voice, audience, sample work and active client list. Claude Code learns who Atómica is and starts producing output that actually sounds like you.

Session 3 · Content engine

Blog, social and ad copy on autopilot

Wire up the blog generator, the carousel pipeline and the ad-copy templates. Generate 10 deliverables in 30 minutes from a single voice note.

Session 4 · Reporting & agents

Connect ads, automate reports, deploy first agents

Plug Meta & Google Ads in. Build the weekly client report that auto-sends every Monday. Spin up your first autonomous agent (Reports Agent) that wakes up and does work without you.

Session 5 · Productize

Ship Atómica as your first “client” — then scale

Lock the Hub for Atómica brand, document the playbook, plan the white-label path. You leave with a working product, a documented process, and a clear plan to onboard your first paying-client brand.

Session 1 — agenda (90 min)

  • 0:00
    Install check & warm-up We confirm everyone’s Claude Code is running. If something’s off, we fix it live.
  • 0:10
    The 360° map I walk you through the workflow diagram I built from your homework — we agree on the top 3 tasks to automate first.
  • 0:25
    Claude Code 101 — live How to think with Claude Code. What it can do. What it can’t. The 5 commands you’ll use 80% of the time.
  • 0:50
    Your first deliverable We pick one of the top-3 tasks and build it together — you driving the keyboard, me guiding.
  • 1:20
    Q&A + Session 2 prep What to do before next time. What context to gather. Open questions.

Who should join Session 1

Verónica

Strategy & vision. You set what we build first.

Ana Larissa

Hands-on operator. You’ll be running Claude Code day-to-day.

Marielena

Tech-savvy partner. Pattern-spotter for what to systematize.

Recurring costs you’ll be paying

Just so there are no surprises — here’s what running the Hub for one brand looks like, monthly.

Claude Code
$100/mo

Max plan. The brain — what builds and runs everything.

Server (VPS)
$20/mo

Hostinger or similar. Where your Hub lives online.

Gemini (image gen)
Free tier

You already have G Suite — included. Pay only if you scale.

One brand, $120/month all-in

Replaces what you currently pay across Notion, Hootsuite, Freepik, ChatGPT, and probably 3 other subscriptions. Each new client brand you onboard later adds ~$20/mo in infra (Claude Code stays the same).

See you in Session 1

Install the stack, send me your daily routine, and we’ll meet ready to ship.

I’m ready — let’s lock the date